Guided by semiotics theory,the cultural symbol genes of Caishiji were extracted to ob-tain explanatory terms and symbols for the scenic spot of Caishiji.The weight values of the symbols were obtained by using AHP and entropy weight methods,ant they were represented on cultural and cre-ative products in a semiotic way.By applying the ternary relationship of semiotics and using AHP and entropy weight method to select and apply symbols,guiding the design of tourism cultural and creative products,a cultural and creative product design that conforms to regional characteristics can be ob-tained.To provide scientific and reasonable processes and methods for the design of tourism cultural and creative products.
关键词
符号学/旅游文创/采石矶/AHP/熵权法
Key words
semiotics/tourism culture and innovation/Caishiji/AHP/entropy weight method
维普
万方数据