Analysis and Path Exploration of Brand Construction Issues for the"Top Ten Anhui Medicines"
The"Top Ten Anhui Medicines"are typical representatives of Anhui local herbs.Brand construction has problems such as late start,unclear positioning,urgent need to improve product quality,the brand system has not yet been established and other issues.Based on this,an effective path to pro-mote the construction of the"Top Ten Anhui Medicines"is proposed:to develop a long-term overall brand strategy planning;to identify the brand positioning and explore the authentic connotation of Anhui medicines;to implement quality improvement projects so as to promote the construction of demonstra-tion bases,standard system construction,and industrial technological innovation;to build a series of brand systems to promote the establishment of industrial brand,trademark brand,and green brands;to build a multi-subject synergy,multi-media interaction,and multi-method narrative of the brand publicity mechanism.
Top Ten Anhui Medicinesbrand constructionproblemspath
万方数据
