摘要
旅游工艺品对促进旅游消费具有重要意义.云南省民族旅游工艺品琳琅满目,类型多样,但存在着销售市场混乱、同质化现象严重、与旅游结合的深度与广度不够、制作工艺粗糙、缺乏精品等问题.云南省民族旅游工艺品应从以下几个方面发展突破:增加产品的文化含量、加大产品销售布局、提高设计水平、营造良好的市场氛围以及扩大工艺品宣传力度.
Abstract
Tourism handicrafts are of great significance in promoting tourism consumption.Ethnic tourism handicrafts in Yunnan Province are a dazzling array of beautiful exhibits and vary in categories,yet there are also problems,such as a chaotic sales market,severe homogenization,insufficient depth and breadth of the combination with tourism,rough production techniques,a lack of high-quality prod-ucts,and so on.Ethnic tourism crafts in Yunnan Province are expected to be developed in the follow-ing aspects:increasing the cultural content of products,broadening the distribution of products,improv-ing the design level,create a sound environment,and stepping up to publicize the crafts.
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