Anhui region has abundant folk literature resources,however,it is found that there are problems such as single inheritance types,insufficient transformation of intangible cultural heritage texts,and outdated image presentation by analyzing the footprint and process of modern dissemination of folk literature in Anhui region.This study explores the new path of creative dissemination of folk literature in Anhui region from three aspects:detached development,cross-media narrative,reproduction and ex-pression.A new strategy to activate the potential of folk literature from the perspective of value recon-struction is proposed,including"intangible cultural heritage+cultural tourism","intangible cultural heri-tage+cultural creativity",and"intangible cultural heritage+entertainment",to provide references for the transformation of intangible cultural heritage in Anhui region and even in China.
Anhui intangible cultural heritagefolk literatureintangible cultural heritage+revitaliza-tion and inheritance
NETL
NSTL
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