Research on the Communication Paths of Chinese Literature Translation and Introduction in the Integrated Media Era—Taking The Three-Body Problem as an Example
Focusing on the interrelationships between cultural communication and translation in the era of integrated media,and taking the English translation of The Three-Body Problem as a case study,this study deeply analyzes the communication status quo and its paths in the translation and introduction of it in English-speaking world.Through content analysis and user feedback analysis,this research identi-fies the key factors contributing to the international success of The Three-Body Problem,namely,the overseas distribution by China Education Publishing&Media Group Ltd.,targeted marketing promotion by Tor Books in the United States,and the multi-faceted editions comprehensively promoted through new media platforms.The cultural translation of the integrated media era has great features in diversity,interactivity,real-time communication,and customization,which can better meet the needs of different reader groups.
integrated media eraThe Three-Body Problemtranslation and introduction of litera-turecommunication paths