摘要
聚焦融媒时代文化传播和翻译之间的相互关系,以《三体》英译本为例,深入分析其在英语世界的传播现状与译介路径.通过内容分析和用户反馈分析的方法,揭示《三体》对外传播的成功因素:中国教育图书进出口有限公司的海外输出;美国托尔出版社的精准营销;新媒体对《三体》的多元改编与全方位推广.融媒时代的文化译介表现出极强的多样性、互动性、实时性和定制化特性,能够更有效地满足不同读者群体的需求.
Abstract
Focusing on the interrelationships between cultural communication and translation in the era of integrated media,and taking the English translation of The Three-Body Problem as a case study,this study deeply analyzes the communication status quo and its paths in the translation and introduction of it in English-speaking world.Through content analysis and user feedback analysis,this research identi-fies the key factors contributing to the international success of The Three-Body Problem,namely,the overseas distribution by China Education Publishing&Media Group Ltd.,targeted marketing promotion by Tor Books in the United States,and the multi-faceted editions comprehensively promoted through new media platforms.The cultural translation of the integrated media era has great features in diversity,interactivity,real-time communication,and customization,which can better meet the needs of different reader groups.
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