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特色文创产品传播城市文化的策略研究——以合肥市为例

Strategy Study on the Dissemination of Urban Culture with Featured Cultural and Creative Products—Taking Hefei City as an Example

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地域文化特色是文创产品的灵魂,合肥市文创产品在传播城市文化上可从四个方面着手:准确提取与应用符合城市特色的文化符号、加强特色文创产品设计形式与载体的创新、扩大特色文创产品的宣传渠道、以科技创新与产业跨界融合把握未来文创产品发展的方向.
Regional cultural features are the soul of cultural and creative products.Four aspects are expected to promote cultural and creative products on urban cultural dissemination,including accurate ex-traction and application cultural symbols to urban characteristics,strengthening innovation of the design forms and their carriers in featured cultural and creative products,expanding its communication chan-nels,and grasping the future development direction of cultural and creative products through technologi-cal innovation cooperating with the cross-border integration of industries.

cultural and creative productsurban culturalHefei City

张行舟

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合肥大学 设计学院,安徽 合肥 230601

文创产品 城市文化 合肥

2024

黄山学院学报
黄山学院

黄山学院学报

CHSSCD
影响因子:0.249
ISSN:1672-447X
年,卷(期):2024.26(2)