特色文创产品传播城市文化的策略研究——以合肥市为例
Strategy Study on the Dissemination of Urban Culture with Featured Cultural and Creative Products—Taking Hefei City as an Example
张行舟1
作者信息
- 1. 合肥大学 设计学院,安徽 合肥 230601
- 折叠
摘要
地域文化特色是文创产品的灵魂,合肥市文创产品在传播城市文化上可从四个方面着手:准确提取与应用符合城市特色的文化符号、加强特色文创产品设计形式与载体的创新、扩大特色文创产品的宣传渠道、以科技创新与产业跨界融合把握未来文创产品发展的方向.
Abstract
Regional cultural features are the soul of cultural and creative products.Four aspects are expected to promote cultural and creative products on urban cultural dissemination,including accurate ex-traction and application cultural symbols to urban characteristics,strengthening innovation of the design forms and their carriers in featured cultural and creative products,expanding its communication chan-nels,and grasping the future development direction of cultural and creative products through technologi-cal innovation cooperating with the cross-border integration of industries.
关键词
文创产品/城市文化/合肥Key words
cultural and creative products/urban cultural/Hefei City引用本文复制引用
出版年
2024
NETL
NSTL
万方数据