The Requirements,Driving Mechanism and Practice Path of the Sports Industry in the Digital Transformation Period
Digital transformation of the sports industry is an important engine and inevitable choice for the high-quality development of the sports industry.The wide application of digital technology and the stable development of digital economy provide strong impetus for the digital transformation of the sports industry.This paper clarifies the basic concept of digital transformation in sports industry from two dimensions:core and extended meaning,and discusses the necessity of it from the perspectives of development concepts,production factors,value creation and industrial development.Consequently,it is summarized that there are problems in it,such as a lack of depth in talent construction,high costs of digital transformation,insufficient government implementation,digital divide constraints on infrastructure,and so on.This paper also puts forward the practical paths of constructing a new system of digital gov-ernance,breaking through the new mode of digital transformation,strengthening the social responsibility of leading sports enterprises,and integrating into the new development pattern of double cycle.
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