A Study on the Coupling of Popular Short Videos and Urban Cultural Tourism Image from the Perspective of Semiotics
This article analyzes the content of popular short videos based on semiotics theory and explores their coupling relationship with urban cultural and tourism images.Research has shown that the symbol signers of popular short videos mainly include classical,ethnic,aesthetic,and original ecology,and their meanings are generally related to national consciousness,ecological consciousness,and self-awareness.There is a complementary coupling relationship between short videos and urban cultural and tourism images within the framework of the symbolic system,manifested as vertical coupling of the sig-nifier,horizontal coupling of the signifier,and central coupling of the signifier.Popular short videos can effectively strengthen and shape the image of urban culture and tourism,while those that combine the city and its culture are more likely to become popular.
semioticsshort videosurban cultural and tourism imagecoupling
万方数据
维普
