摘要
无印良品极简美学体现出"无中生有"、简约自然的设计理念以及自然素朴的选材原则.无印良品极简美学体现在包装设计中的造型结构、色彩运用、文字视觉等方面.无印良品视觉传达设计中极简美学的视觉体验包括练"形"凝神、"素"材归源、净"色"显质、泊"淡"致雅.
Abstract
MUJI minimalist aesthetics reflect the design concept of"come out of thin air,"being simple and natural,as well as the simple and unadorned material selection principle.MUJI minimalist aesthetics is widely used in packaging design,particularly in different kinds of brand packaging,such as modeling structure,color application,word vision,and other aspects.The visual experience of minimal-ist aesthetics in Muji visual communication design includes refining the"form"with fixed attention,re-turning the"raw"materials with original favor,purifying the"look"with its real color,and maintaining the"mild"with an elegant appearance.
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