Research on Minimalist Aesthetic Style in Visual Communication Design—Taking MUJI as an Example
MUJI minimalist aesthetics reflect the design concept of"come out of thin air,"being simple and natural,as well as the simple and unadorned material selection principle.MUJI minimalist aesthetics is widely used in packaging design,particularly in different kinds of brand packaging,such as modeling structure,color application,word vision,and other aspects.The visual experience of minimal-ist aesthetics in Muji visual communication design includes refining the"form"with fixed attention,re-turning the"raw"materials with original favor,purifying the"look"with its real color,and maintaining the"mild"with an elegant appearance.
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