和田地区沙漠体育旅游资源开发的战略构建研究
Research on Strategic Construction of sports tourism resources Exploitation in Hotan Area
陆玉坤 1陈志刚1
作者信息
- 1. 和田师范专科学校体育学院,新疆 和田 848000
- 折叠
摘要
本研究主要基于SWOT态势分析对和田地区沙漠体育旅游资源开发的优势、劣势、机会、威胁进行了审视,明确战略定位,提出有利于和田地区沙漠体育旅游资源开发的战略布局构建.结果:地理优势明显,但整体规划、产品种类、特需人才、运行模式、服务理念、配套设施建设等方面滞后,沙漠体育资源开发项目单一等.结论:实现和田地区沙漠体育旅游资源开发最大效益化需要从沙漠生态环境体系、媒体宣传体系,以及特色体育建、赛、研、培体系进行全面构建与布局.
Abstract
This study is mainly based on SWOT situation analysis of the advantages,disadvantages,opportunities and threats of desert sports tourism resources development in Hotan area This paper makes a clear strategic positioning and puts forward the strategic layout construction which is conducive to the development of desert sports tourism resources in Hotan area.Results:Ge-ographical advantage is clear However,the overall planning,product types,special needs talents,operation mode,service con-cept,and supporting facilities construction lag behind,and desert sports resources development projects Single etc.Conclusion:To achieve the maximum benefit of desert sports tourism resources development in Hotan area,the desert ecological environment system and media publicity system should be adopted And characteristic sports construction,competition,research,training sys-tem for a comprehensive construction and layout.
关键词
和田地区/沙漠体育旅游资开发/SWOT分析/战略构建Key words
Hotan area/Development of desert sports tourism resources/SWOT analysis/Strategy construction引用本文复制引用
出版年
2024
NETL
NSTL
万方数据