Xinjiang is one of the birthplaces of Chinese jade culture and has a splendid nephrite culture.Nephrite culture and traditional Chinese culture complement each other and continue to this day.However,under the background of globalization and informatization,using nephrite culture to help Culture-Moisturize Xinjiang in the new era still faces communication difficul-ties and challenges.Under the guidance of the Culture-Moisturize Xinjiang Project,how to mobilize all resources,effectively use the advantages and opportunities under the all-media vision,break through the limitations and obstacles of traditional ways,and enhance the social influence of nephrite culture is an urgent problem to be solved.