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数智化零售行业人才培养模式的探索与实践

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人才培养对于企业人力资源合理运用和企业长期战略施行具有十分重要的作用,随着网络信息技术的不断革新,传统连锁零售行业发展受到巨大挑战,处在数智化转型的攻坚期,因此迫切需要创新人才培养机制.高等院校是人才培养的主阵地,高校连锁零售相关专业可以集中培养一大批零售行业人才,但是在数智化背景下,我国高校人才培养模式已不能满足零售行业数智化发展需求,教学方式和内容也存在诸多问题,教学效果有待进一步提高.因此,面对连锁零售行业数智化转型发展带来的挑战和机遇,如何构建"数智化思维"成为目前连锁零售专业人才培养模式创新的焦点.本文分析高校数智化零售人才培养面临的困境,提出数智化零售人才培养模式创新路径,以期为我国数智化零售行业人才发展提供有效参考和建议.
Exploration and Praxis Concerning the Talent Cultivation Paradigm within the Digital and Intelligent Retail Sphere
Talent cultivation holds a crucial position in the rational deployment and utilization of enterprise human resourc-es as well as the implementation of long-term enterprise strategies.In the wake of the incessant innovation of network informa-tion technology,the traditional chain retail industry has been beset by substantial challenges in its developmental trajectory and is presently in a decisive stage of digital and intelligent transformation.Accordingly,there exists an urgent and imperative need to revamp and innovate the talent cultivation mechanism.Higher education institutions,serving as the predominant arenas for tal-ent cultivation,possess the capacity to focus on nurturing a large cohort of talents for the retail industry through their majors relat-ed to chain retail.However,within the context of digitalization and intelligence,the extant talent cultivation models in Chinese colleges and universities have fallen short of meeting the exigencies and demands of the digital and intelligent evolution of the re-tail industry.A plethora of problems pervade teaching methods and curricular contents,and the teaching effectiveness is in dire need of further augmentation.Consequently,in response to the challenges and opportunities spawned by the digital and intelligent transformation and development of the chain retail industry,the construction of"digital and intelligent thinking"has emerged as the central focus and pivot of the current innovation drive in the talent cultivation model for chain retail majors.This paper under-takes a meticulous analysis of the quandaries and predicaments that colleges and universities encounter in the cultivation of digi-tal and intelligent retail talents and proffers innovative pathways and strategies for the talent cultivation model of digital and intel-ligent retail,with the overarching aim of providing efficacious references and sagacious suggestions for the talent development within China's digital and intelligent retail industry.

Digitalization and IntelligenceRetail IndustryTalent CultivationModeInnovation

陈苡

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广州工程技术职业学院,广东广州 510075

数智化 零售行业 人才培养 模式 创新

2024

和田师范专科学校学报
和田师范专科学校

和田师范专科学校学报

影响因子:0.226
ISSN:1671-0908
年,卷(期):2024.43(5)