Research on villagers'participation behavior in rural digital governance:Based on the empirical analysis of 688 villagers in 36 village WeChat groups in Hunan Province
Research on villagers'participation behavior in rural digital governance:Based on the empirical analysis of 688 villagers in 36 village WeChat groups in Hunan Province
Based on the survey data of 688 villagers in 36 village WeChat groups in Hunan Province,this paper empirically studies the behavior of villagers participating in rural digital governance based on the social cognitive theory and PEST theoretical model.The results show that the invited behaviors of villagers participating in rural digital governance are significantly more than their creative behaviors,and the political,economic,social,and technological external environment,as well as villagers'self-efficacy and outcome efficacy,have a positive and significant impact on the invited behaviors and creative behaviors of villagers participating in rural digital governance,and villagers'self-efficacy and outcome efficacy play a partial mediating role between the external environment and villagers'participation behaviors.In view of this,it is necessary to further optimize the external environment of rural digital governance,enhance the sense of efficacy of villagers'participation,and stimulate villagers'creative behaviors to participate in rural digital governance,so as to promote the high-quality development of rural digital governance and the modernization of rural governance.
关键词
乡村数字治理/村民参与/效能感/受邀性行为/创造性行为
Key words
rural digital governance/villagers'participation/sense of efficacy/invited behavior/creative behavior
万方数据