The Realistic Dilemma and Improvement Path of Enhancing the Affinity of Ideological and Political Education in Colleges and Universities in the Environment of Integrated Media
The arrival of the era of integrated media has prompted all media to realize"integration of resources,content,publicity,and interest".which plays a great role in various social fields with its ad-vantages of effectiveness and convenience,and brings opportunities and challenges to ideological and po-litical education in colleages and universities at the same time.Enhancing the affinity of ideological and political education is an effective measure for implementing the fundamental task of"cultivating people by boosting moral educationgood"in ideological and political education of colleges and universi-ties and it can ensure the effective implementation of the role of ideological and political education in educating people.The positive impact of the affinity of ideological and political education in the con-text of integrated media has been elaborated;the realistic dilemma of enhancing the affinity of ideologi-cal and political education in colleages and universities has been analyzed in the environment of inte-grated media.By examining the current situation and integrating resources,it is believed that improving the affinity of ideological and political education in colleges and universities in the environment of inte-grated media needs to start from four aspects:updating concepts,enriching content,innovating methods,and creating an atmosphere,so as to promote effectively the implementation and effectiveness of ideolog-ical and political education work.
the environment of integrated mediaaffinity of ideological and political educationrealistic dilemmaimprovement path
万方数据
维普
