Protection,Inheritance,Activation and Utilization of Intangible Cultural Heritage of Folk Literature within the Context of Cultural Innovative Transformation and Development——A Case Study of Heze Shandong
As a representative project of literature and art among intangible cultural heritage,folk literature has outstanding research value.Field investigations have found that the inheritance of folk literature in Heze City is facing problems of insufficient protection and weak inheritance.To solve the problems,a realistic path for the pro-tection and inheritance of local folk literature can be constructed from the perspectives of regional space,participat-ing subjects,and tool media.In the context of cultural innovative transformation and development,it can achieve innovative development and activated utilization of folk literature of Heze,and highlight its enormous cultural and market value,by extracting intangible cultural heritage cultural symbols,expanding new forms of cultural tourism,leveraging digital media technology,and promoting the internationalization of traditional culture.
cultural innovative transformation and developmentfolk literatureactivation and utilization