在德国博朗优良设计十项原则的指导下,深入剖析竹编技艺现状与历史遗存,旨在活化当下传统非遗.以乌镇景区为例创新文旅纪念品——设计一款具备地域非遗特色同时满足消费者日常诉求的现代竹编产品.首先以手工艺摆件为研究对象,依据博朗优良设计十项原则标准评估当下竹编文旅商品,同时结合乌尔姆设计学院"系统设计"理论挖掘用户潜在需求并构建相应质量功能展开(quality function deployment,QFD)质量屋,将当前手工艺摆件领域困境量化为具体的设计要素;然后结合T RIZ理论(发明问题解决理论)中39个工程参数与40 个发明原理完成最终的乌镇竹编文旅摆件设计方案.通过对地域文旅摆件设计的策略创新与流程解析,验证了博朗优良设计十项原则及"系统设计"理论对目前国内文旅产品设计开发仍具有较强的指导作用,在 QFD质量屋与TRIZ理论的支持下能有效提升文旅产品的开发效率与设计品质,也为景区文旅产品提供设计多样性.
Design of bamboo weaving cultural and tourism ornaments from the perspective of Braun's principles of good design
Under the guidance of German Braun's ten principles of good design,an in-depth analysis was conducted on the current situation and historical relics of bamboo weaving techniques,aiming to activate the current traditional intangible cultural heritage.Accordingly,a modern bamboo weaving product was designed,characterized with regional intangible cultural heritage,meeting consumers'daily demands,by taking Wuzhen Scenic Spot as an example to innovate cultural tourism souvenirs.First,by targeting handicraft ornaments,the current bamboo weaving cultural and tourism products were evaluated according to Braun's principles of good design,and the"system design"theory of Ulm School of Design was combined to tap the potential needs of users,build the corresponding QFD(quality function deployment)quality house,and quantify the current predicament in the field of handicraft ornaments into specific design elements;then,in combination with 39 engineering parameters and 40 invention principles in TRIZ theory,the final Wuzhen bamboo weaving cultural and tourism ornament design plan was completed.Through the strategy innovation and process analysis of regional cultural and tourism ornament design,the results of this study verify that Braun's ten principles of good design and the system design thinking still play a strong guiding role in the current domestic cultural and tourism product design and development,which can effectively improve the development efficiency and design quality of cultural and tourism products,and also provide design diversity for the cultural and tourism market in scenic spots,with the support of QFD and TRIZ theory.
Braun's ten principles of good designsystem design theoryQFD quality houseTRIZ theoryWuzhen bamboo weavingcultural and tourism ornaments
NETL
NSTL
万方数据
维普
