The Four Elements,Basic Issues,and Optimization Strategies of Probity Culture Communication in the New Media Era
The dissemination of a culture of integrity refers to the social activity in which certain organizations and individuals use specific information carriers and methods to disseminate ideas,concepts,and knowledge related to integrity to specific targets,thereby enabling specific targets to possess integrity thinking,awareness,and behavior.The dissemination subject,dissemination content,dissemination carrier,and dissemination method are the four elements that constitute the integrity culture dissemination system,playing an important role in the dissemination process.From a practical perspective,in the era of new media,the dissemination of clean culture generally faces prominent contradictions between the comprehensive knowledge needs of multiple subjects and the reality of single knowledge,supply-demand mismatch between the systematic requirements of complete content and fragmented expression,governance imbalance between standardized management of diverse carriers and complex governance,and tension between vivid changes in interactive methods and rigid inertia.Therefore,to enhance the effectiveness of the dissemination of clean culture in the new media era,firstly,to improve the comprehensive literacy of the dissemination subjects of clean culture,focusing on the ideological concepts,knowledge structures,and abilities of the dissemination subjects,and building a professional clean culture dissemination team that meets the needs of the new media era;Secondly,we need to strengthen the overall design of the content of the culture of integrity,and enhance its timeliness and people-oriented nature;Thirdly,we need to establish a diversified carrier integration management system and mechanism,with the goal of building a full media communication system,and accelerate the reform and reshaping of the communication carrier pattern;The fourth is to enhance the vividness and accuracy of the dissemination of clean culture,innovate from three aspects:storytelling,presentation,and communication methods,and refine and refine the content of clean culture based on the communication characteristics of mobile devices,constructing a rich new media content matrix,and achieving comprehensive improvement in the efficiency of clean culture dissemination.
New Mediaprobity cultureanti-corruption and integrity promotiononline public opinionideological and political educationcultural dissemination
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