职业教育类教材营销策略探析
On the Marketing Strategies of Vocational Teaching Textbooks
陈冰冰1
作者信息
- 1. 中国建筑出版传媒有限公司,北京 100037
- 折叠
摘要
通过分析当前职业教育类教材市场现状,总结了职业教育类教材市场存在的四大问题.在此基础上,探讨优化职业教育类教材营销策略的途径,提出通过收集基础数据、精准把握教材信息点和强化分类施策等方式,提升职业教育类教材营销效果,为推动职业教育高质量发展催生新的营销策略.
Abstract
By analyzing the current situation of the vocational teaching textbook market,this paper summarizes four major problems existing in the vocational teaching textbook market.On this basis,it explores ways to optimize the marketing strategies of vocational teaching textbooks and proposes to enhance the marketing effect of vocational teaching textbooks by collecting basic data,accurately identifying the key information of teaching textbooks and strengthening targeted strategies,so as to give birth to new marketing strategies for the promotion of the high-quality development of vocational education.
关键词
职业教育/教材营销/营销策略Key words
vocational education/textbook marketing/marketing strategies引用本文复制引用
出版年
2024
NETL
NSTL
万方数据