Research on the Theoretical Framework and Evaluation System of Rural Revitalization from the Perspective of Culture and Tourism——An empirical analysis based on 127 counties(villages)in China
With the steady promotion of the rural revitalization strategy,industrial development driven by culture and tourism has emerged as a new driving force for rural development.It has also become a new growth point of the rural economy and the fundamental support for rural revitalization.However,in light of the development mode of analogous villages during their construction and development process,issues such as product homogenization,a single industrial structure,and sustainabil-ity challenges have become particularly prominent.Therefore,it is crucial to establish a scientific and reasonable evaluation system for rural revitalization from the perspective of culture and tourism.This article constructs a comprehensive and systematic evalua-tion index system for rural revitalization from the perspective of culture and tourism.It focuses on four dimensions:relationship interaction,cultural activation,symbol design,and digital innovation.Through this framework,it comprehensively evaluates and analyzes the current status of cultural and tourism development in 127 county-level villages.The study finds that there are certain regional differences in the development of rural culture and tourism industry in China from the overall score,and the eastern and central regions perform better in cultural creativity empowerment.From the perspective of influencing factors,fully tapping the potential of local creativity and reasonably allocating resources can significantly improve the comprehensive development quality of rural areas.According to the research results,all regions should give full play to the synergistic effect of various factors ac-cording to their own advantages to promote the sustainable development of rural culture and tourism industry.
cultural and tourismcultural resourcesrural revitalization