首页|文化和旅游赋能乡村振兴效果评估体系构建研究——基于全国127个县(乡村)文旅发展数据的实证分析

文化和旅游赋能乡村振兴效果评估体系构建研究——基于全国127个县(乡村)文旅发展数据的实证分析

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随着乡村振兴战略的稳步推进,以文化旅游带动产业发展成为乡村发展新动能,同时成为乡村经济新的增长点和乡村振兴的基础支撑.而针对发展建设过程中千村一面的发展模式,产品同质化、产业结构单一和难以持续等问题尤为突出,构建一套科学合理的文旅视角下乡村振兴评估体系具有重要意义.本文从关系交互、文化活化、符号设计、数字创新四个维度出发,构建了一个全面、系统的文旅视角下乡村振兴评估指标体系,并对 127 个县级乡村文旅发展现状进行综合评估分析.研究发现,从整体得分来看,我国乡村文旅产业发展存在一定的区域差异,东部和中部地区在文化创意赋能方面表现较好;从其影响因素来看,充分挖掘本土创意潜能,合理配置资源,有助于提高乡村综合发展质量.根据研究结果提出政策启示:各地应根据自身优势,发挥多种要素的协同作用,推动乡村文旅产业可持续发展.
Research on the Theoretical Framework and Evaluation System of Rural Revitalization from the Perspective of Culture and Tourism——An empirical analysis based on 127 counties(villages)in China
With the steady promotion of the rural revitalization strategy,industrial development driven by culture and tourism has emerged as a new driving force for rural development.It has also become a new growth point of the rural economy and the fundamental support for rural revitalization.However,in light of the development mode of analogous villages during their construction and development process,issues such as product homogenization,a single industrial structure,and sustainabil-ity challenges have become particularly prominent.Therefore,it is crucial to establish a scientific and reasonable evaluation system for rural revitalization from the perspective of culture and tourism.This article constructs a comprehensive and systematic evalua-tion index system for rural revitalization from the perspective of culture and tourism.It focuses on four dimensions:relationship interaction,cultural activation,symbol design,and digital innovation.Through this framework,it comprehensively evaluates and analyzes the current status of cultural and tourism development in 127 county-level villages.The study finds that there are certain regional differences in the development of rural culture and tourism industry in China from the overall score,and the eastern and central regions perform better in cultural creativity empowerment.From the perspective of influencing factors,fully tapping the potential of local creativity and reasonably allocating resources can significantly improve the comprehensive development quality of rural areas.According to the research results,all regions should give full play to the synergistic effect of various factors ac-cording to their own advantages to promote the sustainable development of rural culture and tourism industry.

cultural and tourismcultural resourcesrural revitalization

陈昱

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中央文化和旅游管理干部学院

文化和旅游 文化资源 乡村振兴

2024

价格理论与实践
中国价格协会

价格理论与实践

CSTPCDCHSSCD北大核心
影响因子:0.54
ISSN:1003-3971
年,卷(期):2024.(1)
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