Risk Shock,Flexibility Flexiility and Rural Household Entrpreneurship Performance——Empricial analysis based on data of China household finance survey(CHFS)
The negative impact of risk events on rural family entrepreneurship is a significant issue for promoting high-quality devel-opment of township industries.Based on the data from China Household Finance Survey(CHFS)by Southwestern University of Finance and Economics,this paper empirically examines the impact of risk shocks on the performance of rural family entrepreneurship,and further analyzes the regulatory role of family financial flexibility.The study found that risk shocks have a significant negative effect on the perfor-mance of rural family entrepreneurship;family financial flexibility can alleviate the adverse effect of risk events on the performance of rural family entrepreneurship.Therefore,it is necessary to improve the risk prevention system,enhance family financial flexibility,and increase support for rural entrepreneurship to promote the quality of rural family entrepreneurship.