Research on the Impact of Green High-speed Railway on Passengers'Travel Happiness——Analysis based on the case of Beijing-Zhangzhou high-speed railway
Green high-speed rail has many advantages such as fast,environmental protection,safety,comfort,etc.It not only reflects the development concept of green and environmental protection in contemporary society,but also largely improves the travel experience of passengers and enhances their sense of well-being This paper takes green high-speed rail travel happiness as the research object,through questionnaire survey,statistical analysis and multivariate ordered Logistic regression model to research on Beijing-Zhanghai high-speed rail passengers'travel happiness,constructs a theoretical explanation framework composed of emotional and cognitive factors,and argues that passengers'emotional reaction to green high-speed rail and cognitive level of green high-speed rail station and compartment facilities when they take high-speed rail will comprehensively affect the level of consumer happiness.Consumer happiness level,empirical research found that smooth degree,riding mood,intelligent control of energy consumption equipment and other factors have a significant impact on trav-eling happiness.Based on this,this paper puts forward targeted improvement measures for green high-speed rail,including optimizing the green high-speed rail transfer process,improving the comprehensive experience quality of passengers during high-speed rail rides,and im-proving the services for the demands of different groups,so as to better enhance the travel satisfaction of passengers.
green high-speed railpassenger travel happinessmultivariate ordered Logistic regression analysis
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