Research on the Path of Value Creation in Digital Transformation Perspective——Analysis of the mechanism of virtual and real value chain in automobile enterprises
Leveraging the enabling role of digitalization,clarifying the value creation path for automobile enterprises is of great significance for the high-quality development of the automotive industry.Based on the theory of virtual and real value chain,this paper identifies the R&D and innovation ability of digital transformation enterprises from the perspective of physical value chain,and extracts the market information feedback ability and demand value perception ability of digital transformation enterprises from the perspective of virtual value chain,so as to explain the value creation path of digital transformation automobile enterprises.Based on the survey data of Chinese digital transformation automobile enterprises,the research finds that:(1)The R&D and innovation capability of digital transformation enterprises has a positive impact on enterprise value creation;(2)Digital transformation enterprises market information feedback ability and demand value perception ability play an intermediary role in R&D innovation ability and value creation.Based on the research results,in order to promote the value creation of automobile enterprises in China's digital transformation,it is necessary to stimulate the innovation momentum,improve their comprehensive capabilities,and break through the development bottleneck of enterprises.Improve the policy system,improve the system guarantee,and work together to promote the transformation and development of automobile enterprises.
digital transformationautomobile enterprisevalue chainvalue creation
NETL
NSTL
万方数据
