Exploring Consumer Demand and Innovating Transaction Pathways for Specialty Agricultural Products——An Analysis from the perspective of e-commerce promotion of specialty agricultural product marketing
In the context of the booming digital economy,the exploration of innovative mechanisms and pathways for the transaction of specialty agricultural products has become increasingly important.This paper focuses on the core issue of how digital e-commerce empowers the trade of specialty agricultural products,revealing the critical roles that digital e-commerce plays in optimizing supply chains,expanding sales channels,and enhancing the brand influence of agricultural products.It highlights the unique advantages of digital e-commerce in uncovering consumer demand for specialty agricultural products and analyzes the transaction mechanisms supported by digital e-commerce.Based on an in-depth analysis,the paper proposes the need to innovate marketing strategies for e-commerce platforms dedicated to specialty agricultural products to better stimulate consumer demand.It also advocates for the transformation of transaction models for specialty agricultural products to promote innovation in transaction pathways,ultimately fostering efficient,transparent,and sustainable development of agricultural prod-uct transactions.The findings provide theoretical guidance and practical recommendations for the deeper application of digital e-commerce in the field of specialty agricultural product transactions.
digital e-commercespecialty agricultural productstransaction mechanism
NETL
NSTL
万方数据
