Research on the Pricing Model of Knowledge Payment in the Digital Age——Case study analysis based on Zhihu platform data
With the rise of knowledge payment in the digital age,people's cognition and acceptance of paid knowledge content have been improved.The sharing economy environment brings new opportunities to the knowledge payment plat-forms.By reviewing relevant literature and database data on knowledge payment pricing,this article analyzes the pricing mechanism of knowledge payment based on consumer utility theory and rational economic man theory,combined with survey research methods.Starting from three factors:consumer utility,product cost,and rational decision-making,a knowledge payment pricing model is constructed.The pricing model can provide reference for the pricing practice of knowledge payment platform,and is of great value for the high-quality operation of knowledge payment platform.In order to promote the reason-able pricing of knowledge paid products,knowledge paid platforms should optimize the production cost of knowledge paid products,improve the price competitiveness of products,and improve the supervision and feedback mechanism;consumers should improve their cognitive level to maximize the consumption utility of knowledge paid products.
NETL
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万方数据
