Study on the Influence Mechanism and Path of"Universal Trust"on Farmers'Commercial Insurance Purchase——Analysis based on micro survey data of farmers
Commercial insurance is an important pillar of China's social security and financial system,which is crucial to maintaining social stability and promoting economic development.This paper uses the micro survey data of CFPS2020 to em-pirically explore the impact of universal trust on the purchase of commercial insurance for farmers.The findings are as follows:When other factors remain unchanged,the higher the universal trust is,the greater the farmers'demand of commercial insur-ance is;The effect path analysis shows that the universal trust significantly improved the commercial insurance purchase of farm-ers by improving the efficiency of information transmission.Therefore,this paper suggests that the government should focus on cultivating a universal trust culture,and that insurance institutions should provide multi-level and diversified insurance services suitable for farmers.
NETL
NSTL
万方数据
