The Influence of Information Cues on Consumers'Intention to Use Service Robots
During the"14th Five-Year Plan"period,with the development of artificial intelligence technology,the ap-plication of service robots has ensured the implementation of zero-contact consumption pattern,positively impacting consumer behavior in epidemic environments.To investigate the influence of information cues on the willingness to use service robots,this study constructs a moderated mediation model from the perspective of disease information.This model suggests that disease information cues affect the willingness to use service robots through the mediation of perceived risk,and that the ability of robots moderates the mediation effect of perceived risk.The results of three experiments demonstrate that exposure to disease information cues increases perceived risk,thereby enhancing consumers'willingness to use service robots,with perceived risk playing a mediating role.The mediating effect of robot ability on perceived risk varies.Under high robot ability condition,perceived risk does not act as a mediator.By contrast,under low robot ability condition,perceived risk acts as a mediator.From the perspective of objective environmental factors,this study supplements the research on factors influencing the willingness to use service robots and contributes to the prosperity of zero-contact consumption.
information cuesdisease informationservice robotuncanny valley effectperceived risk
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