Research on the Construction of Evaluation System and Effectiveness Assessment of Culture and Tourism Integration in Key Red Tourism Counties
Red tourism has played an important demonstration effect in promoting the deep integration and development of culture and tourism in China.However,how to measure the development effectiveness of the integration of culture and tourism is still a difficult problem for red tourism to be solved.Therefore,the article firstly constructs an evaluation index system of cultural and tourism integration of red tourism covering 4 first-level indicators and 15 second-level indicators from the four di-mensions of economic benefits,cultural benefits,social benefits and ecological benefits.On this basis,from the data unit of county scale,it evaluates the effectiveness of the cultural and tourism integration level of 12 key counties of red tourism in China.It was found that per capita disposable income of rural residents,new urban employment,the number of public libraries and per capita green space of parks were the primary weighting elements of the four benefit systems of cultural and tourism integration of red tourism.Further analysis shows that the level of cultural and tourism integration in the key counties of red tourism shows a high degree of coupling between economic,social,cultural and ecological benefits,with high coupling rates above 50%,but the degree of coordination of cultural and tourism development in most counties is generally low.In order to better promote the level of cultural and tourism integration and development in key red tourism counties,policy recommendations are made in four areas:extending the red tourism industry chain,innovating red tourism cultural and creative products,promoting the harmonious coex-istence of ecology and tourism,and increasing the coordination of red cultural and tourism integration.
red tourismculture and tourism integrationevaluation system constructioneffectiveness assessment