Research on the Impact of Live-Stream E-commerce on the Real Economy
The real economy is critical for China's high-quality economic development and enhancement of interna-tional competitiveness.E-commerce,rapidly advancing in the context of the digital economy,has not only played an increas-ingly significant role in boosting consumer spending but also impacted the real economy in various ways.This paper examines the mechanisms by which e-commerce and live-stream e-commerce affect economic development,analyzing the relationships between e-commerce and offline stores as well as between live-stream e-commerce and the real economy.The study finds that the healthy development of e-commerce benefits social welfare overall and can drive economic growth.While live-stream e-commerce exerts some pressure on the real economy,its"promotion effect"outweighs its"substitution effect"on physical businesses.However,live-stream e-commerce still faces challenges.Therefore,it is recommended that live-stream e-com-merce platforms adopt talent-driven and professional employment orientations,digital and market-based technology ap-proaches,and an industrialized,localized approach to support agricultural products.This would foster new models deeply inte-grated with the real economy,maximizing the positive impact of live-stream e-commerce on the real economy.
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