Emotional mobilization is one of the important means for the CPC to gather and mobilize revolutionary forces in the revolutionary era.As an intermediary of emotional mobilization,discourse reflects the individual's emotional state.During the Long March,there existed a gap between the emotional appeal of the Red Army soldiers and the old revolutionary discourse.Starting from the emotions of the Red Army soldiers,Mao Zedong incorporated the emotional experience of the audience into the whole process of emotional mobilization.By deconstructing the Soviet-style discourse and reshaping the emotional revolutionary discourse,he not only reshaped the emotional structure of the Red Army soldiers,stimulated the revolutionary will and revolutionary act of the Red Army soldiers,but also effectively promoted the emotional interaction within the Red Army team,and accumulated valuable experience for the rapid development of revolutionary work and the propaganda work of the CPC.
Mao ZedongLong March periodemotional mobilizationrevolutionary discourse