Research on the development of China's foreign cultural trade in the context of service trade liberalization
In the context of global service trade liberalization,cultural trade has become the main channel for cul-tural communication and exchange among countries,and is also a core component of China's foreign trade.The development of foreign cultural trade has a profound impact on promoting excellent traditional Chinese culture and enhancing national soft power.It is worth noting that this process cannot be separated from the support and guidance of the government and the independent innovation of enterprises.Based on the analysis of the develop-ment trend and main problems of China's foreign cultural trade,this paper proposes that China can promote the development of foreign cultural trade by optimizing the structure of foreign cultural trade,stimulating consump-tion potential,and strengthening the integration of digital technology in culture and related industries,so as to make contributions to Chinese culture going out and integrating into the world cultural family.
trade liberalizationforeign cultural tradetrade development