As the latest product of the integration of visual culture and Internet technology,short video has become an important way of leisure and entertainment for young people.However,with the collusion of capital multiplication logic and media technology rationality,the coupling of cultural consumerism and cultural hegemony,and the aggregation of social transformation trends and individual entertainment demands,the short video space gradually presents a scene of pan-entertainment dissemination.Young users are faced with the impact of diverse intertwined and exciting thoughts,the visual carnival of nastic stimulation,the desire trap of entertainment first,and the unreal and distorted symbol consumption.This leads to the erosion of their ideals and beliefs,the decomposition of their rational thinking,the distortion of their value orientation,and the alienation of their aesthetic taste,which seriously impairs the value shaping of contemporary young generations.In this regard,it is necessary to strengthen mainstream value guidance,standardize platform communication order,improve the image literacy of the subjects,and strengthen the social governance system.Their coordinated response can guide the youth to establish correct values and strive to become a person that can should up the responsibility of national rejuvenation in the new era.
关键词
短视频/泛娱乐化/视觉文化/青年价值观/社会主义核心价值观
Key words
short video/pan-entertainment/visual culture/youth value/core socialist values
维普
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