Digital affective labor(DAL)is a new form of labor that has emerged with the development of digital technology and the rise of the digital cultural industry(DCI).It prominently highlights the interactive effect between digital and affect,which makes DAL exhibit typical characteristics such as the unification of materiality and immateriality,the unification of productivity and non-productivity,and the autonomy of the labor subject,resulting in four types:the expression,transmission,management,and manipulation of digital affects.Embedded throughout the entire process of cultural production,DAL drives the cyclical process of cultural consumption and reshapes the chain of cultural dissemination,thereby significantly impacting the development of the cultural industry,particularly DCI.In the future,we should vigorously promote the positive interaction between DAL and DCI to facilitate the high-quality development of the cultural industry.
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