The Improvement of Quality of Hangzhou Cultural and Tourism Leisure Space Based on the Inheritance and Promotion of Songyun Culture——A Case Study of Hangzhou Jingshan
Under the background of the deepening integration of culture and tourism in China,as an important component of Chinese excellent traditional culture,Songyun Culture has become an important support for the development of cultural and tourism leisure space.Taking Jingshan of Hangzhou as an example,this paper investigates and analyzes the development status of cultural and tourism leisure space in Hangzhou,which is highly related to the Songyun Culture from the aspects of six elements of tourism:eating,living,transportation,traveling,shopping and entertainment.The research revealed that the the identification degree of Songyun Culture in Jingshan of Hangzhou remains low,while the supporting facilities for cultural tourism and leisure activities need to be improved.Additionally,the quality of associated events leaves room for enhancement,the variety of activities is limited,the dissemination efforts are inadequate,and the promotional avenues and approaches are somewhat uniform.Therefore,it is imperative to elevate the brand recognition of Hangzhou's cultural tourism and leisure space,upgrade the pertinent facilities for cultural tourism,enrich the quality and diversity of activities,strengthen the dissemination of Songyun Culture,and broaden promotional channels.
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