The Challenges and Countermeasures of College Students'Value Guidance from the Perspective of Symbol Consumption
Symbolic consumption is one of the popular consumption methods among college students,which is an effective channel for them to showcase their personal preferences,value orientation,and gain identity recognition and a sense of belonging to the group.However,under the infiuence of symbolic consumption,college students'values are deviated,such as identity construction being trapped in misunderstandings,frequent consumption behaviors such as"comparison","showing off",and"ahead of time",and addiction to"consumerism","hedonism",and"utilitarianism".In this regard,colleges should start in various ways to carry out correct value guidence for college students.In terms of ideological guidance,they should inspire college students to construct their identities under the guidance of advanced ideas;in terms of rational consumption education,they should help college students break free from their fanatical pursuit of commodity symbols;in terms of labor education,they shouldguide college students to actively break through the illusion of symbolic consumption.
symbol consumptioncollege studentssense of worthnegative influence
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