Research on Promoting New Energy Vehicles to the Countryside in Zhejiang Province under the Background of"Dual Carbon"
The consumption of new energy vehicles in China is mainly concentrated in first-,second-,and third-tier cities,while the popularity of new energy vehicles is still very low in cities below the fourth tier and rural areas.In the context of"dual carbon",promoting new energy vehicles to rural areas is of great significance.This article takes county residents in Zhejiang Province as the research object,and based on understanding their cognitive level and purchasing decision factors of new energy vehicles,constructs a probability model for purchasing new energy vehicles to study their consumption tendency of new energy vehicles.The results show that consumers have a strong sense of identification with the environmental friendliness,and technological sense of new energy vehicles,but are not satisfied with the insurance and maintenance costs,range,and convenience of charging of new energy vehicles.Compared to the cost of using a car,consumers pay more attention to the driving experience,in other words,safety,charging convenience and intelligence are crucial.The constructed probability model for purchasing new energy vehicles can well explain the relationship between consumers'perception of new energy vehicles and the probability of purchasing new energy vehicles.On the basis of the research conclusions,countermeasures and suggestions were proposed from various aspects,including public service advertising,financial and monetary policy support,improving social supervision mechanisms,construction of charging facilities,and innovation and marketing of new energy vehicles.
"dual-carbon"Zhejiang Provincenew energy vehiclesto the countryside
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