Under the current situation of saturated clothing consumption market,in order to meet the differentiated,diversi-fied and complicated fashion consumption demand,this paper adopted the method of literature research,comparative analysis and case study,to sort out and analyze the role construction strategy of curator for clothing brand,based on the self-positioning of clothing brand,with the goal of achieving sustainable commercial implementation.The research shows that there is a linkage law between the four elements of brand concept,editing and planning,integrated display and asso-ciation promotion in the curatorial process.Besides,the curatorial design of different positioning was proposed combined with the cases,which provided the possibility for clothing brands to broaden the cultural intermediary path.
关键词
服装品牌/策展人/文化/体验/社群/角色建构
Key words
clothing brand/curator/culture/experience/community/role construction
维普
万方数据