Perceived Value and Risk's Effect on the Intention to Participate in Clothing Swap
Clothing swap is a type of collaborative fashion consumption.As a type of sustainability consumption model in fashion industry,it has received more and more attention of scholars.However,the research is still in its initial stage.To encourage clothing swap,the aim of this study was to investigate the influence of perceived value and perceived risk on consumers'intention to engage in clothing swap events.Based on the theory of reasoned(TRA)model,the connotation of perceived value and perceived risk in clothing swap was clarified and a questionnaire was designed,and binary logistic regression and variance analysis were performed on the collected questionnaire data.The results show that hedonic value has a positive effect on consumers'intention,while psychological risk and social risk have a negative effect on the intention.There is a significant difference in perceived risk and perceived value between male and female consumers,and among consumers dealing with idle clothes in different ways.The results confirmed the effective method to study collaborative consumption and the findings are expected to provide a scientific basis for the implementation of clothing swap activities.
万方数据
维普
