In order to solve the difficulties brought by the intergenerational differences in the transition of sustainable consumption in China,this study divided Chinese residents into four generations based on the perspective of sustainable consumption,and constructed a theoretical model of the intergenerational differences of sustainable clothing consumption behavior.Empirical research was conducted using a multi-stage sampling method.The results indicate significant diffe-rences among the four generational groups in clothing consumption behavior,as well as in influencing factors such as sustainable consumption awareness,environmental responsibility,lifestyle,and subjective norms.Additionally,there are significant differences in the direct effects of the above influencing factors on sustainable clothing consumption behavior.Based on the findings,it is proposed that education strategies and practical measures should be formulated according to different generational characteristics,role positioning and living environment in the process of promoting sustainable clothing consumption.
关键词
服装可持续消费/代际差异/可持续消费认知/生活方式/环境责任感
Key words
sustainable consumption of clothing/intergenerational differences/sustainable consumption awareness/way of life/environmental responsibility
维普
万方数据