The Construction of Memory Graph Market Segmentation Method of Tourism Destination
It is the significant and basic work to improve tourism destination market segmentation method.Memorable tourism experiences are diverse,and inextricably associated with the diversified evolution trend of tourism market,it is very close to real state of tourism market to subdivide market based on memorable experiences of tourism destination.The paper refines elements of memorable tourism experiences,then constructs the memorable tourism experiences model,next calculates different weight of elements of memorable tourism experiences,gets the tourism market segmentation results through graph analysis based on complex network finally,and we call it "memory graph market segmentation method".Using Fenghuang as a case,the results shows that:it is feasible to use memorable tourism experiences as a descriptive variable;it is scientific to construct memorable tourism experiences model;it is remarkable to construct graph to subdivide tourism destination markets.The memory graph market segmentation method overcomes three weakness,which are conceptualization of descriptive variables,fuzzification of result attributes and modularization of result types.
NETL
NSTL
万方数据
维普
