首页|景观社会视角下网红景点形象感知偏差形成机制

景观社会视角下网红景点形象感知偏差形成机制

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文章运用网络文本分析法和访谈法,研究网红景点的用户生成内容(UGC)投射形象与游客感知形象之间的差异,并从景观社会视角揭示感知偏差的形成机制.研究发现:①UGC投射的网红景点形象以拍照打卡等活动为主,涵盖景观、住宿、交通、饮食等旅游服务信息,情感评价以积极情绪为主,而游客感知的网红景点形象局限于打卡拍照的体验方式,且评价以消极情绪为主.②亲历游客对网红景点实际感知与投射形象差异的形成是媒介化社会背景下旅游异化的结果.博主与平台通过影像构筑了景观社会,景观自身的软暴力性隐形支配着游客的打卡实践,最终导致媒介世界中的景观表象与实际旅游体验之间的偏差.③潜在游客感知偏差的形成彰显着突破景观软暴力控制的可能性所在.文章丰富了旅游目的地形象的研究领域,为当下网络环境中的滤镜景点现象提供科学解释.
Formation Mechanism of Perception Deviation of Internet-Famous Place Image:From the Perspective of the Society of Spectacle Theory
According to the methods of network text analysis and interviews,this paper aims to study the difference between tourists'perceptions of internet-famous places and their projected images on social media platforms,and reveal the formation mechanism of perception deviations from the perspective of the society of spectacle theory.It's found that:1)The projected image of internet-famous places on the social media platform is mainly photograph,including landscape,accommodation,transportation,food and other tourism service information,the affective images are mainly positive.The perception image is limited to the experience of checking into internet-famous places and taking pictures,and the affective images are mainly negative.2)The formation of the difference between tourists'the actual perception image and the projected image of internet-famous places is the result of tourism alienation under the background of media society.The bloggers and the social media platforms build the society of spectacle through images,and the soft violence of the landscape itself invisibly dominates the signing-in practice of tourists,which eventually leads to the deviation between the landscape representation and the actual tourism experience in the media world.3)The formation of the perception deviation of potential tourists highlights the possibility of breaking through the control of landscape soft violence.This article enriches the research of tourism destination image and provides a scientific explanation for the phenomenon of internet-famous place in the current network environment.

tourism destination imageinternet-famous placeperception deviationthe society of spectaclesocial media platformsInternet bloggerformation mechanism

杨莹、马怡然

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苏州科技大学 商学院,中国 江苏 苏州 215009

郑州航空工业管理学院 商学院,中国 河南 郑州 450046

旅游目的地形象 网红景点 感知偏差 景观社会 社交媒体平台 网络博主 形成机制

国家自然科学基金教育部人文社会科学研究青年基金苏州科技大学校级研究基金

4200114320YJCZH211XKR201905

2024

10.15957/j.cnki.jjdl.2024.02.022

经济地理
中国地理学会 湖南省经济地理研究所

经济地理

CSTPCDCSSCICHSSCD北大核心
影响因子：2.575
ISSN：1000-8462
年,卷(期)：2024.44(2)
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