Based on the entrepreneurial event model,social cognition theory and social cognition career theory,this paper takes the senior students majoring in tourism as research objects,constructs the model of the influencing factors of entrepreneurial intention to rural tourism,explores its mechanism and identifies the dual mediating effects of entrepreneurial desires and perceived entrepreneurial competence in rural tourism.Conclusions are as follows:1)Risk propensity and individual creativeness have no significant influence on college students'entrepreneurial intention in rural tourism.2)Tolerance of ambiguity,need for achievement and entrepreneurial role model in rural tourism have significant influence on entrepreneurial intention in rural tourism.3)Entrepreneurial desires and perceived entrepreneurial competence in rural tourism both mediate the relationship between presence of entrepreneurial role model in rural tourism and entrepreneurial intention in rural tourism,performance of entrepreneurial role model in rural tourism and entrepreneurial intention in rural tourism,tolerance of ambiguity and entrepreneurial intention in rural tourism,need for achievement and entrepreneurial intention in rural tourism.
关键词
乡村旅游/创业意向/创业榜样/个体创业特质/创业能力
Key words
rural tourism/entrepreneurial intention/entrepreneurial role model/individual entrepreneurial trait/entrepreneurial competence
维普
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