Performance Evaluation and Enhancement Path of Rural Tourism Promoting Rural Revitalization
This paper explores the theoretical logic of rural tourism promoting rural revitalization based on the ecological-production-living space theory,constructs a performance measurement index system of rural revitalization,measures and analyzes the performance of rural tourism promoting rural revitalization applying entropy-weighted TOPSIS method and natural breakpoints method,and adopts fuzzy-set qualitative comparative analysis to further analyze its influencing factors.The results show that:1)As a whole,the performance of China's rural tourism promoting rural revitalization varies greatly between regions,showing a decreasing pattern from the eastern region to the western region.2)According to the spatial sextile map of 2010-2022,the areas with high-level performance show a shift from point-like dispersion to agglomeration distribution pattern,the performance levels of some prefecture-level cities show a fluctuating trend.3)In terms of the rural tourism types,the stronger location radiation effects in the eastern region obscure the impact of rural tourism types on rural revitalization performance,and the scenic area-dependent type in the western region and the cultural heritage type in the central region have greater revitalization performance.4)In terms of the grouping analysis of influencing factors,the interaction of nine influencing factors forms four types of high-level and low-level revitalization performance grouping path modes,namely,"guarantee type of support condition","consolidation type of cultural foundation","limitation type of source market"and"defective type of environmental quality assurance".Based on the above results,this paper proposes the enhancement path of rural revitalization under tourism practice from five dimensions:government,industry,market,enterprise and community.