Impact of Rural E-commerce on Farmers'Income Increase in Counties of the Yangtze River Delta Region:From the Perspectives of Entrepreneurship and Employment
As an important part of the digital economy,rural e-commerce has become a new driving force for rural revitalization.Based on the panel data of 151 counties(cities)in the Yangtze River Delta region from 2009 to 2021,this paper constructs a difference-in-differences model to explore the impact of the demonstration policy of e-commerce in rural areas on farmers'income,and takes the robustness test.The results show that:1)From 2009 to 2021,the rural per capita disposable income shows an overall upward trend in the Yangtze River Delta region at the county level.2)The demonstration policy of e-commerce in rural areas has a significant positive impact on farmers'income,indicating that the implementation of the policy has promoted the increase of farmers'income.3)The demonstration policy of e-commerce in rural areas has a stronger promotion effect in non-provincial capital cities and low-income farmers than that in provincial capital cities and high-income farmers.4)The demonstration policy of e-commerce in rural areas can exert its income-enhancing effects by promoting agricultural entrepreneurship and farmers'employment.Digital financial inclusion and digital infrastructure can amplify income-enhancing effects to some extent.
e-commerce in rural demonstration countyfarmers'income increaserural e-commerceYangtze River Delta regionfarmers'employment and entrepreneurshipdigital financial inclusion