Export Enterprises Digital Transformation,Dual Network Centrality Promotion and International Competitive Advantage Reshaping
Against the backdrop of intensifying geopolitical conflicts and the rising momentum of anti-globalization,China's economic development is facing the challenges of increasing internal and external pressures and an increasingly complex international situation.Traditional export enterprises have gradually lost their original low-cost and scale advantages,and have generally fallen into the predicament of being captured in the process of deeply embedding themselves in the global production network system,and Chinese export enterprises are in urgent need of reshaping their international competitive advantages in exporting.In order to cope with the increasingly severe challenges at home and abroad,the Party Central Committee has put forward a new pattern of"double cycle"development.Under the new development pattern,the dual network embeddedness unique to export enterprises is of great significance,and the dual embeddedness of the enterprise's trade network and supply network plays an important role in the process of promoting the high-quality development of trade,but at the same time,it also faces the segmentation of the domestic market and trade barriers,which restricts the enterprises for the effective dual network resources utilization of dual-network resources.With the increasing penetration of digital technology into production and life,the unique network attributes of the digital economy continue to come to the fore,which makes it possible for export enterprises to take advantage of digital opportunities to effectively connect the two domestic and international markets and two kinds of resources in the dual network,and to realize the reshaping of their international competitive advantages.Based on the above background,this paper constructs a theoretical analysis framework of the impact of digital transformation on export international competitive advantage from the perspective of enhancing the centrality of enterprises'dual networks on the basis of the export model of heterogeneous enterprises,and matches the core supplier and customer data of Chinese A-share-listed enterprises with the export product data of the Chinese Customs,to theoretically analyze and empirically test the role of digital transformation in empowering enterprises'export international competitive advantage.The study finds that digitalization significantly enhances the international competitive advantage of enterprises in exporting,and at the same time,the impact of different digital technologies on the international competitive advantage of enterprises in exporting shows certain structural heterogeneity.The facilitating effect of digital transformation on firms'export international competitive advantage mainly stems from the fact that digitization enhances the dual network centrality of firms,while the enhancement of supply network centrality plays a more important role than trade networks.Further research finds that digitization significantly reduces firms'strong dependence on core suppliers and contributes to the effective reduction of supply risk.Heterogeneity analyses show that the contribution of digitization to international competitive advantage is more pronounced among small firms,coastal firms and firms with executives with an IT background.The main contributions of this paper are as follows:First,it innovatively explains the important path of digital transformation of enterprises to enhance international competitive advantage from the new perspective of dual network centrality promotion,and organically integrates the supply network and trade network with the new development pattern of"Dual Circulation",which expands the research boundary of digital transformation of enterprises and international competitive advantage reshaping.Second,it introduces the effect of enterprise network relationship into the theoretical framework,enriches and expands the research framework of the impact mechanism and economic consequences of enterprise digital transformation.Third,it provides an empirical analysis of how networks and dual network embedding affect international competitive advantage from a more microscopic perspective of network centrality promotion of enterprises,thus helping to provide new theoretical references and practical insights for exporters to make better use of dual network resources to reshape international competitive advantage.