The Supply Chain Cost Sharing of Enterprise Green Investment
In the process of rapid economic development in China,the ecological environment has always been a focus of government attention.The insufficient motivation for green investment is due to high investment costs,mismatched between short-term returns and risks,resource constraints,and other reasons.Leveraging the collaborative governance role among multiple stakeholders is an effective means to promote the achievement of the dual carbon goals.The research focuses on the relationship between enterprise green investment and supply chain cost sharing,and explores the objective inevitability and subjective possibility of supply chain cost sharing based on externality theory,signalling theory,and trust theory.Specifically,the positive externalities of green investment determine the objective inevitability of supply chain cost sharing.The green investment behavior of enterprises will have a positive spillover effect on external organizations and society,and beneficiary organizations should share the cost of green investment behavior.The signalling effect and trust relationship determine the subjective possibility of cost sharing in the supply chain.On the one hand,green investment has released positive signals through enhancing green research and development innovation capabilities,gaining social recognition,encouraging other member enterprises in the supply chain to participate in cost sharing.On the other hand,green investment promotes green knowledge spillover and brings more speculative opportunities,thereby increasing the trust perception of suppliers and customers,and promoting other member enterprises in the supply chain to actively participate in cooperation and share costs.Using samples of Shanghai and Shenzhen A-share listed companies from 2007 to 2021,the research examines the effect of green investment by enterprises on supply chain cost sharing.The research results indicate that green investment promotes supply chain cost sharing through signalling mechanisms and trust mechanisms.And this impact is more significant in situations where supply chain enterprises have high geographical clustering,more media attention,and weak market competitiveness.Further research has found that green investment can promote strategic alliances between enterprises,suppliers,and customers,reflecting the willingness of other members of the supply chain to actively learn and cooperate with green investment enterprises.Compared to downstream customers in the supply chain,green investment has a more significant promoting effect on supplier cost sharing,revealing differences in the strategic orientation of cost sharing and the actual choices of different entities.This paper explores the internal mechanism and effects of supply chain cost sharing under green investment,providing empirical evidence for China's green development path selection.It also provides policy recommendations for the establishment of a supply chain collaborative development system from the perspectives of governments at all levels and green investment enterprises.
green investmentsupply chain cost sharingexternality theorysignaling effecttrust theory