How Can Industrial Internet Platform Enterprise Build a Digital Inclusive Ecosystem?Break the Digital Divide by Combining Empowerment and Trust
The rapid development of digital technology has spawned the emergence and iteration of industrial internet platforms,showing a trend towards a shift of"comprehensive → vertical → alliance"in the platform model.The research objective of this paper is to explore"how can industrial internet platform enterprise build a digital inclusive ecosystem".The key questions involved are:What actions have industrial internet platform enterprise taken to meet the needs of different scenarios?What is the operational logic used to build a digital inclusive ecosystem?To this end,this paper adopts the single-case study method and takes the industrial internet platform enterprise—Diyiqiang as an example,to explore the process and mechanism of building a digital inclusive ecosystem.The results of the study indicate that the process of building a digital inclusive ecosystem can be categorized into three stages of"creating an inclusive infrastructure embedded in the platforms-reconstructing an inclusive co-creation environment for industrial upgrading-extending the inclusive chain-cluster system of inter-industry collaboration".Under the incentive mechanism of"context triggering+network embedding",each stage uses weak relationship connection as the trigger point of empowerment action,and strong relationship trust as the feedback path of empowerment utility,so as to promote the inclusive growth at different levels of"enterprise → industry → inter-industry"and the progressive development of digital inclusive ecosystem.Among them,the network-embedded action under the co-evolution of empowerment and trust is a crucial requirement for inclusive construction,which is mainly manifested in the following ways:platform enterprise achieve structural embedding via"platform connection empowerment → industry linkage empowerment → alliance synergy empowerment",and promote the relational embedding that leaps from"computational trust"to"relational trust"to"institutional trust",thereby forming a driving feedback mechanism of two-way"energy"supply.Ultimately,the digital inclusive ecosystem presents a hierarchical nested model of"platform inclusive infrastructure-industrial inclusive environment-chain-cluster inclusive system".Platform empowerment capability and trust mechanism progressively evolve from"platform"to"industry"to"inter-industry",which can effectively achieve the dynamic balance between online and offline,supply and demand,and both inside and outside the industry.Therefore,the digital inclusive ecosystem constructed by industrial internet platform enterprise is characterized by dynamic contextuality,co-evolution of actions,cross-level outcomes,and nested structures.From the theoretical perspective,firstly,the research echoes the concern of academic community about solving the digital divide at enterprise level,effectively answers the question of"how can industrial internet platform enterprise build a digital inclusive ecosystem",and enriches the theoretical research on the construction process and structural model.Secondly,the study expands the case study with industrial internet platform as the main subject,which is conducive to clarifying the differences between industrial platform and consumer platform in business logic,and to providing strategies for the construction and collaborative governance of industrial internet platform.Thirdly,this paper emphasizes the importance of the construction of cross-level trust relationship for the development of industrial internet platform,and provides theoretical support for exploring the two-way interaction mechanism between multi-dimensional empowerment and cross-level trust under the context of industrial internet platform.From the practical perspective,the results break the individual and group levels,and explore the construction of digital inclusive ecosystem at the organizational,industrial and regional layers,which can provide a feasible path for SMEs and traditional industries to cross the digital divide from a more macroscopic and systematic perspective.It is conductive to stimulating the cascading effect of upgrades from"enterprise → industry → inter-industry".
industrial internet platform enterprisedigital inclusive ecosystemplatform empowermenttrustdigital divide
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