The Organizational Characteristics and Generative Logic of Born Service-oriented Manufacturing Enterprises:An Analytical Framework based on Antecedents,Processes and Qutcomes of Entrepreneurship
Under the background of industrial integration,the enterprises that anchor the development strategy of service-oriented manufacturing in the early stage of their establishment are rapidly becoming a new group that is full of vitality but ignored by the academic community.This poses a challenge to the traditional service-oriented manufacturing theory which only focuses on the service-oriented transformation of manufacturing industry.What is the generative logic of a new enterprise with service-oriented manufacturing as its core business form,what are the main factors affecting its formation,and what are the differences in organizational characteristics and behavioral patterns compared with enterprises transforming to service-oriented manufacturing in the development process?All these problems are worth studying.In view of this theoretical gap,based on the cross-case study of two new enterprises,this paper argues that a manufacturing enterprise can take service-oriented manufacturing as its basic business form from the very beginning of its establishment,and then puts forward the concept of"Born service-oriented manufacturing enterprise",which is defined as a for-profit organization that carries out service-oriented manufacturing business within three years of its establishment.Based on entrepreneurial theory and service-oriented manufacturing theory,this paper discusses the antecedents,processes and results of the establishment of born service-oriented manufacturing enterprises.The discussion of antecedents aims to analyze and summarize the formation conditions of the service-oriented manufacturing enterprises;The purpose of the discussion of process is to describe the creation process of a service-oriented manufacturing enterprise.The discussion of the results focuses on the organizational characteristics of an inherently service-oriented manufacturing firm.The findings are as follows:(1)Born service-oriented manufacturing enterprises carry out service-oriented manufacturing business at the beginning of their establishment,and their establishment process is influenced by multiple factors such as market situation,technical situation,organizational situation,entrepreneurial spirit,entrepreneurial cognition and entrepreneurial resource endowment.(2)The entrepreneurial opportunities of born service-oriented manufacturing enterprises are essentially service opportunities,that is,enterprises take service business based on product functions as the main means to expand the market,and service-oriented manufacturing capability is the key ability of the organization.(3)Born service-oriented manufacturing enterprises have natural advantages such as high cognitive consistency of service-oriented manufacturing,effectively avoiding or weakening cognitive conflicts and resource conflicts of managers in the organization,and natural disadvantages such as resource shortage,low legitimacy,and weak organizational toughness.Starting from China's national conditions,this paper crosses the theory of service-oriented manufacturing and entrepreneurship theory,and introduces service-oriented manufacturing situation into entrepreneurship research,contributing to service-oriented manufacturing literature and entrepreneurship literature.First of all,the concept of born service-oriented manufacturing enterprises is the inheritance,supplement and development of the concept of service-oriented manufacturing.On the basis of inheriting the original concept,this paper enriches the academic circle's understanding of service-oriented manufacturing and broadens the situation and vision of entrepreneurship research.Secondly,the research results of this paper reflect the practice and theory of Chinese enterprises.China's industrial convergence occurs in the context that both manufacturing and service industries are not fully developed,which provides fertile soil for entrepreneurial activities related to service manufacturing,and the practice of manufacturing enterprises in the logarithmic era is of great value.
born service-oriented manufacturingentrepreneurshiporganizational characteristicsgenerative logic
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