Recreation Value Assessment of Cultural Heritage Tourist Destinations Based on ITCM-CVM-IPA and Analysis of Tourist Perception Factors——Taking Shenyang Forbidden City as an Example
Assessing the recreation value of cultural heritage tourism sites and in-depth analysis of tourist per-ception factors can promote the rational development and sustainable development of tourist resources.Taking the Shenyang Forbidden City,a cultural heritage tourism site,as an example,this paper assesses its recreational value through ITCM(Individual Travel Cost Method)and CVM(Contingent Valuation Method),and analyzes the percep-tion factors of tourists according to the IPA(Important-Performance Analysis)IPA matrix and IPA index.The re-sults show that:(1)The use value＞non-use value of the Shenyang Imperial Palace,a cultural heritage tourism desti-nation,and the heritage value＞the existence value＞the selection value,in the recreation non-use value;(2)the small gap between tourist expectations and actual travel experience,in the IPA analysis.
Assessment of recreation valueConditional valuationITCM-CVM-IPACultural heritage tour-ismShenyang Forbidden City
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