The strategy-oriented intermediary mechanism of digital technology diffusion promoting enterprise business model innovation
Digital technology has gradually spread to traditional industries,and traditional business modes have been unable to adapt to the rapid development of digital technology.How to use digital technology to promote busi-ness mode innovation has gradually attracted the attention of scholars.This paper focuses on the effect of digital technology diffusion on business mode innovation,takes digital strategic orientation as the intermediary variable,digital application scenario and digital input as the moderating variable,selects panel data from 40 manufacturing enterprises from 2011 to 2021 as samples,and adopts hierarchical regression and Bootstrap empirical test methods to explore the mechanism of effect of digital technology diffusion on business mode innovation.The results show that:Digital technology diffusion has a conspicuous positive effect on business mode innovation;digital strategic ori-entation has a mediating effect on the effect of digital technology diffusion on business mode innovation;digital ap-plication scenario has a moderating effect on the effect of digital technology diffusion on business mode innovation;digital input has a moderating effect on the influence of digital strategic orientation on business mode innovation.Based on the research conclusions,this paper puts forward corresponding solution recommendations.
Digital technology diffusionBusiness mode innovationDigital application scenarioDigital in-putnariodigital investment
NETL
NSTL
万方数据
维普
