Strategies to Boost Tourism Shopping Consumption Based on the Scene Creation of Yanzhao Boutique Demonstration Stores in Hebei Province
Tourism shopping is one of the important elements of tourism activities,and it plays an important role in stimulating tourism consumption and tourism economy.However,there are still some shortcomings in Hebei tourism shopping,and its role in boosting tourism consumption is not prominent enough.Based on the trend of tour-ism shopping consumption and the shortcomings of tourism shopping consumption in Hebei Province,this paper proposes to set up a number of Yanzhao boutique demonstration stores to present and display famous,excellent,spe-cial and new consumer goods of Hebei Province.Then this paper puts forward countermeasure suggestions from such aspects as scene creation,service optimization,experience improvement and safeguard measures,that will not only meet the shopping needs of tourists but also inject new kinetic energy into the construction of an economically strong province and a beautiful Hebei.
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